Tag Archives: theme park

LEGOLAND Is Coming 2011

LEGOLAND® Florida Marketing Team TakING Shape

POLK COUNTY, FL (July 1, 2010) – The bricks are falling into place at LEGOLAND® Florida as the first three members of the marketing team begin to market the first LEGOLAND Park on the east coast. Director of Sales and Marketing Kim Isemann, Manager of Sales Todd Andrus and Public Relations Representative Jackie Wallace are bringing their expertise from Central Florida attraction destinations to promote the family theme park opening fall 2011.

Isemann brings considerable expertise in theme park and attractions marketing and will lead the estimated 20-person marketing team as Director of Sales & Marketing for LEGOLAND Florida.  Isemann joins the team of Model Citizens (LEGOLAND Park’s affectionate term for employees) from her role as General Manager of the Daytona 500 Experience Attraction at the Daytona International Speedway.   Prior to the Speedway, Isemann was with SeaWorld Parks & Entertainment in escalating roles over a 12-year period, culminating in her position as the Florida Parks Director of Promotions.  Isemann is a graduate of the University of Central Florida and will soon be relocating to Polk County.

“I’m thrilled to be a part of Merlin Entertainments Group on this exciting new venture,” Isemann said.  “LEGOLAND has such a tradition of quality entertainment, and I know this will be a successful Park when we open next year.”

Joining Isemann as the Manager of Sales is Andrus, a 13-year sales veteran from SeaWorld Parks & Entertainment where he was most recently the Senior Manager of National Sales.  Andrus’ knowledge and contacts in the sales arena will prove invaluable to the first new theme park to be built in Central Florida in more than 10 years.  Andrus graduated from Kent State University with a degree in Communications.

Wallace will be heading the communications efforts for the new park as Public Relations Representative.  With more than 10 years of theme park experience, Wallace comes to LEGOLAND Florida directly from the promotions team at SeaWorld & Busch Gardens.  Previously, she was a member of the SeaWorld Orlando media relations team that opened Aquatica, SeaWorld’s Waterpark and several headlining shows.  Wallace graduated from the University of Central Florida with a degree in Advertising and Public Relations.

LEGOLAND Florida will offer more than 50 rides, shows and attractions, including thousands of spectacular LEGO® models. The Florida development will be Merlin Entertainments’ second LEGOLAND Park in North America and will play an important role in the group’s continued growth in the U.S.  Providing a full-day, year round theme park experience geared towards families with children between the ages of 2 and 12, LEGOLAND Florida will mirror the successful concept of the four existing LEGOLAND Parks in Denmark, Germany, U.K. and California.  However, as with the other four, it will also have its own unique “twist” reflecting its stunning location and adding a Florida flavor.

The MERLIN ENTERTAINMENTS GROUP is the leading name in location based, family entertainment, which has seen the most successful and dynamic growth of any company in the sector over the last five years.   Europe’s number one, and the world’s second largest visitor attraction operator, Merlin has 62 attractions and 6 hotels in 12 countries, across 3 continents.   The company aims to deliver memorable and rewarding experiences to its 38.5 million visitors worldwide, through its iconic global and local brands, and the commitment and passion of its managers and more than 14,000 employees.   Merlin Entertainments operates the following attractions – SEA LIFE – the world’s No 1 aquarium brand, Madame Tussauds, LEGOLAND, The Merlin Entertainments London Eye, Dungeons, Gardaland, LEGOLAND Discovery Centres, Alton Towers Resort, Warwick Castle, THORPE PARK, Chessington World of Adventures, Heide Park, Underwater Adventures, and Earth Explorer.

Busch Gardens New Attraction

Hopefully when we go to Orlando in November we will have a chance to get to Busch Gardens Tampa Bay so that we can check out some of the new attractions that they have put in.  Here is information regarding one of the newest attractions set to open.


Up-Close Encounters with a Variety of Australian Species Expand the Range of Park Experiences

TAMPA, Fla. (June 8, 2010) – Guests can now discover unique animals indigenous to the Land Down Under at Busch Gardens Tampa Bay’s new Walkabout Way, an immersive animal attraction opening June 14.

In Walkabout Way guests can hand-feed kangaroos and wallabies, laugh along with a kookaburra and encounter magpie geese, Australian black swans and other Australian species.

“Offering encounters with Australian animals fits into our park’s theme, which is all about connecting guests with the natural world,” said Glenn Young, vice president of zoological operations at Busch Gardens. “Whether it’s gorillas, giraffes or kangaroos, animals share important lessons about other cultures and their natural environments. As a renowned zoo, Busch Gardens has the opportunity to introduce guests to exotic animals from all over the globe.”

Kangaloom is the centerpiece of the new area. The immersive exhibit features red and grey kangaroos and Bennett’s wallabies. As guests meander through, they’ll encounter wallabies hopping right along the sidewalk. During daily scheduled feedings, guests can purchase a cup of food and hand-feed both kangaroos and wallabies. Feedings will be offered a few times throughout the day; a schedule is available each day at the park’s entrance. The cost for a cup of food is $5. The experience is available to ages 5 and older.

Also in Walkabout Way is The Kookaburra’s Nest, a free-flight aviary featuring species native to Australia and other parts of the world. At Aussie Station, guests can have up-close encounters with the park’s animal ambassadors. Interactions will vary, but animals may include small Australian parrots, a tawny frogmouth, cockatoos and other exotic animals that share an important message of conservation.

Walkabout Way is an addition to the Bird Gardens area. Admission to Walkabout Way is included with a day’s paid admission or any annual pass.