Recently I was contacted to see if I wanted to have a directory submission in the Yellow Pages. I thought about the question for a short bit, and told the lady that I wasn’t interested. She then proposed a cheaper price, and I still said no.
I now sit back, and wonder if I could have made a major impact on my business if I had done something with the phone book. I haven’t done any real advertising for the past 15 years, and I have done quite well. I have a personal client base, and it continues to grow because of the reputation that I have for my work quality, and also pricing.
Have you ever advertised in the phone book, and found that it helped you?